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Trend-Driven Innovation: Beat Accelerating Customer Expectations van [Mason, Henry, Mattin, David, Luthy, Maxwell, Dumitrescu, Delia]
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Trend-Driven Innovation: Beat Accelerating Customer Expectations Kindle-editie

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Kindle, 2 okt 2015
"Probeer het later opnieuw"
EUR 18,69

Lengte: 363 pagina's Geoptimaliseerd voor grotere schermen Taal: Engels
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Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:
  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.
Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.


  • Editie: Kindle-editie
  • Bestandsgrootte: 11490 KB
  • Printlengte: 363 pagina's
  • Aantal pagina's van bron-ISBN: 1119076315
  • Uitgever: Wiley; 1 editie (2 oktober 2015)
  • Verkocht door: Amazon Media EU S.à r.l.
  • Taal: Engels
  • ASIN: B017TJ12QK
  • Tekst-naar-spraak: Ingeschakeld
  • X-Ray:
  • Verbeterd lettertype: Niet ingeschakeld
  • Gemiddelde klantenbeoordeling: Schrijf als eerste een recensie over dit item
  • Plaats op Amazon-bestsellerlijst: #41.740 Betaald in Kindle Store (Top 100 betaald in Kindle Store bekijken)
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Nuttigste klantenrecensies op (beta) 4.8 van 5 sterren 19 recensies
7 van 7 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren The rare book filled with insights on trends from the team that does it best. 8 november 2015
door Rohit Bhargava - Author | Speaker | Nice Guy - Gepubliceerd op
Geverifieerde aankoop
As a self described "trend curator" and an author of a book on how to predict the future myself, I spend a lot of time looking at the processes and methods used by all kinds of trend forecasters and futurists. The work of the team at is at the top of my list for insanely useful insights about the future.

Now for the first time, you can take a fascinating inside look into their process and a candid exploration of the principles they use to produce some of the most consistently valuable trend research published today. The book explores themes of curation, naming trends, megatrends shaping our world today and how trends become actionable for any organization.

I have been a fan of the research from for many years - both for its level of insight and the visually beautiful way in which they are presented each month through their monthly briefings. This book takes that inspiration and builds it into a fun and engaging visual primer on how and why trends really matter ... and what it takes to use them to help you and your organization win the future. An enjoyable read and highly recommended!
5.0 van 5 sterren Clear and straight-forward about the way to innovate based on trends 11 juni 2016
door Helen Rozanova - Gepubliceerd op
Geverifieerde aankoop
In November 2014 I was lucky to attend a workshop on trends by David and Delia in Milan (ICSC conference). It was clear then that the approach of spotting trends and delivering innovative ideas is of high importance not only to shopping centre industry but to everyone who wants to be successful with their customers. This book is clear explanation of how one can start working towards this. It will definitely be one of the main resources in my work and often recommended to clients and colleagues.
2 van 2 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren Five Stars 7 maart 2016
door Evadne Giannini - Gepubliceerd op
Geverifieerde aankoop
Excellent book and very well laid out. The sections are comprehensive and information is accessible. Thank you
1 van 1 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren It's a perfect add-on! 29 oktober 2016
door Amazon Customer - Gepubliceerd op
Geverifieerde aankoop
I just love it! It's an amazing book that enriches my Creative Problem Solving skills for Product Strategy and Innovation.
1 van 1 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren Worth the read. Gives helpful insight into how and ... 22 maart 2016
door anonomous486 - Gepubliceerd op
Geverifieerde aankoop
Worth the read. Gives helpful insight into how and what to consider while contemplating/developing new products or ideas. That's followed up with "templates/maps" as helpful tools.

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