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|Catalogusprijs digitale editie:||EUR 32,70|
Bespaar EUR 13,58 (42%)
Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer) (English Edition) Kindle-editie
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Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.
Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today. --Deze tekst verwijst naar de paperback editie.
Over de auteur
David J. Bland
Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.
Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker. --Deze tekst verwijst naar de paperback editie.
- Bestandsgrootte : 24321 KB
- Uitgever : Wiley (12 november 2019)
- Word Wise : Niet ingeschakeld
- Printlengte : 368 pagina's
- Verbeterd lettertype : Niet ingeschakeld
- Tekst-naar-spraak : Niet ingeschakeld
- Taal: : Engels
- ASIN : B07ZZM9FDT
- Plaats in bestsellerlijst: #834 in Kindle Store (Top 100 in bekijkenKindle Store)
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Nuttigste klantenrecensies op Amazon.com
1. Brainstorm all the hypotheses related to your new business idea
2. Map them onto a 2x2 matrix to prioritize them (the axes are: Importance and Evidence)
3. Systematically test the important hypothesis one at a time. Section 3 lists dozens of possible tests to choose from
I work in the digital innovation department for a big company. This book has helped provide a framework to organize all our new ideas that might become projects, and systematically test them in smart ways that make sense.
The book is divided into 4 sections: Design, Test, Experiments, and Mindset. The first two sections are about setting yourself up for success before you get an experiment underway (e.g. team design, identifying your hypothesis). The Experiments section helps you pick the right experiment (out of 44) by asking questions around level of uncertainty and urgency along with some rules of thumb. The book closes with Mindset and shares with the reader many pitfalls that can be encountered (and how to avoid them) as well as the role of leadership along the journey.
Be sure to check out the Precoil website where the primary author, David Bland, has supplementary resources, videos, etc. along with workshop offerings to further develop your knowledge and skills. As of the time of this review, conducting workshops remotely is essentially a requirement and David has already proven to be highly skilled in promoting personal and group engagement in this delivery format.
Last note: the other books in the Strategyzer series (Business Model Generation, Value Proposition Design, and The Invincible Company) are a complementary wealth of guidance.