The Price of Profit is an exciting new book in the field of Corporate Social Responsibility (CSR). Offering a pragmatic, three step approach for companies of all sizes to become successful while making the world a better place.
The book is perfect for:
- CSR professionals
- CSR consultants
- Small/Medium sized business owners
- Social entrepreneurs
- Business/CSR students
After reading this book, you will understand:
- What 'successful CSR' really means
- The three criteria that firms must meet to achieve this success
- How each of these three criteria can be implemented
Back Cover Blurb:
"We live in a world where businesses are forced to choose between ‘doing good’ and making money. Those that chase profit over everything else are the ones that grow, leaving the wider interests of society in their wake.
But times are changing.
A consumer revolution is taking place, and it’s the firms that don’t do their bit that stand to lose out. The Price of Profit puts forward a clear plan for those that don’t wish to make such a moral sacrifice, paving the way for a new era of conscious capitalism."