Geen Kindle-apparaat vereist. Download een van de gratis Kindle-apps om Kindle-boeken te lezen op je smartphone, tablet en computer.

  • Apple
  • Android
  • Windows Phone
  • Android

Als je de gratis app wilt ontvangen, moet je je mobiele telefoonnummer invoeren.

Kindle-prijs: EUR 8,97
inclusief btw

Deze aanbiedingen worden op dit artikel toegepast:

Sommige promoties kunnen worden gecombineerd; anderen komen niet in aanmerking om te worden gecombineerd met andere aanbiedingen. Voor meer informatie, zie de voorwaarden die zijn gekoppeld aan deze promoties.

Leveren op je Kindle of een ander apparaat

Leveren op je Kindle of een ander apparaat

Jobs to be Done: Theory to Practice (English Edition) van [Ulwick, Anthony W.]
Kindle-app advertentie

Jobs to be Done: Theory to Practice (English Edition) Kindle-editie


Alle indelingen en edities bekijken Andere indelingen en edities verbergen
Amazon-prijs
Nieuw vanaf Tweedehands vanaf
Kindle, 28 okt 2016
"Probeer het later opnieuw"
EUR 8,97

Lengte: 160 pagina's Taal: Engels

Geef ons feedback
Klik hier om een korte enquête in te vullen. Jouw mening is heel belangrijk voor ons. Feedback geven.

Productbeschrijving

Productbeschrijving

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that “people have underlying needs or processes in their lives, that they are addressing in some way right now”—an insight that was to become Jobs-to-be-Done Theory.

For 25 years, Ulwick and his company, Strategyn, have helped over 400 companies, applying Jobs-to-be-Done Theory in practice with a success rate of 86%—a 5-fold improvement.

“Ulwick has taken the guesswork out of innovation,” says the ‘father of modern marketing,’ Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. “He has done this by introducing us to Jobs-to-be-Done theory, and converting it to practice using his rigorous innovation process known as Outcome-Driven Innovation.

I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,” adds Kotler.

LEARN
- Why companies fail at innovation and how to avoid critical mistakes.
- How to employ the Jobs-to-be-Done Theory Needs Framework to categorize, define, capture, and prioritize customer needs.
- A Jobs-to-be-Done Growth Strategy Matrix to categorize, understand, and employ the 5 strategies that drive growth.
- Outcome-Based Segmentation: how does it create new opportunities?
- The details of the innovation process known as Outcome-Driven Innovation. It ties customer-defined metrics to the customer’s Job-to-be-Done, transforming every aspect of opportunity discovery, marketing and innovation.
- The Language of Job-to-be-Done – the syntax and lexicon of innovation.


Productgegevens

  • Editie: Kindle-editie
  • Bestandsgrootte: 868 KB
  • Printlengte: 160 pagina's
  • Uitgever: IDEA BITE PRESS (28 oktober 2016)
  • Verkocht door: Amazon Media EU S.à r.l.
  • Taal: Engels
  • ASIN: B01M73AP2I
  • Tekst-naar-spraak: Ingeschakeld
  • X-Ray:
  • Verbeterd lettertype: Niet ingeschakeld
  • Gemiddelde klantenbeoordeling: Schrijf als eerste een recensie over dit item
  • Plaats op Amazon-bestsellerlijst: #7.058 Betaald in Kindle Store (Top 100 betaald in Kindle Store bekijken)
click to open popover

Klantenrecensies

Er staan nog geen klantenrecensies op de Nederlandse site.
5 sterren
4 sterren
3 sterren
2 sterren
1 ster

Nuttigste klantenrecensies op Amazon.com (beta)

Amazon.com: 4.1 van 5 sterren 28 recensies
3 van 3 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren It is a good summary of Ulwick's work 29 januari 2017
door Guillermo Lagos - Gepubliceerd op Amazon.com
Geverifieerde aankoop
It is a good summary of Ulwick's work, it allows executives to understand a practical way to innovate in their organizations with impressive results in terms of product development
4.0 van 5 sterren Great insights! 30 april 2017
door Amazon Customer - Gepubliceerd op Amazon.com
Geverifieerde aankoop
Most companies struggle with innovation. Mr. Ulwick demonstrates why and offers the solution based on years of experience. This is immediately useful for all businesses large and small.
3 van 4 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren Best Framework for Product Development I've Ever Seen 9 januari 2017
door Admiral - Gepubliceerd op Amazon.com
Geverifieerde aankoop
I've been a Product Manager for over 12 years now and the Jobs to Be Done framework is hands-down the best business process tool I've come across. I've tried and used Lean Startup, Agile Methods, Scrum. They all have their place, but they don't help you come out with a product that customers crave and is a commercial success. Jobs to be Done does that and it does it beautifully.

I have to admit, I feel like Jobs to Be Done is a hidden gem that many people don't know about. I work at a multi-billion dollar consumer electronic company and we're going to be using this framework to come up with our next big product. Looking forward to putting this in practice.
1 van 1 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren Extraordinary book. 11 januari 2017
door Sergio Sedas - Gepubliceerd op Amazon.com
Geverifieerde aankoop
Extraordinary book. Gave me great insight. A new perspective to see my business from.
3.0 van 5 sterren Read more like a promotional piece for consulting firm 23 mei 2017
door D. Getson - Gepubliceerd op Amazon.com
Geverifieerde aankoop
Read more like a promotional piece for consulting firm. Still a firm believer in the program just not this book.

Op categorie naar soortgelijke items zoeken

Waar zijn mijn items?

Verzending en retourzendingen