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Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics) (English Edition) van [Motohashi, Kazuyuki]

Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics) (English Edition) 2015 Edition, Kindle-editie

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Productbeschrijving

Productbeschrijving

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. 

This volume is especially recommended for business people responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Samenvatting

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. 

This volume is especially recommended for business people responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.


Productgegevens

  • Editie: Kindle-editie
  • Bestandsgrootte: 5062 KB
  • Printlengte: 259 pagina's
  • Uitgever: Springer; 2015 editie (25 maart 2015)
  • Verkocht door: Amazon Media EU S.à r.l.
  • Taal: Engels
  • ASIN: B00V7Y43SS
  • Tekst-naar-spraak: Ingeschakeld
  • X-Ray:
  • Word Wise: Ingeschakeld
  • Verbeterd lettertype: Ingeschakeld
  • Klantenrecensies: Schrijf als eerste een recensie over dit item
  • Plaats op Amazon-bestsellerlijst: #5.991 Gratis op Kindle Store (Top 100 gratis in Kindle Store bekijken)
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