Step-by-step, Finn Jackson shows us how to create strategic advantage by focusing on increasing levels of operational excellence. The ultimate competitive advantage, he reveals, is not only sustainable but also self-reinforcing.
Strategic and practical, the author starts by identifying the key minimum activities that make any business successful. He then shows how becoming better than rivals at carrying out these activities is what provides a business with four distinct layers of strategic competitive advantage.
The first layer of advantage is Operations. This involves carrying out the basic activities better than rivals.
The second layer is Leadership. Here, advantage comes from balancing and aligning the different parts to optimise the business as a whole.
The third layer is strategy. This is about fine-tuning the way the activities are carried out to match the particular part of the economy where the business is operating.
And the fourth and ultimate layer of strategic advantage comes when the business connects all its different activities together in a way that generates higher levels of performance at all of them. This is the 'Escher Cycle'.
'The Escher Cycle' describes clearly how to create each layer of self-reinforcing business advantage, by leveraging the forces of progress which created the successful companies we have today, and which are already forming the successful companies of tomorrow.
Virtuoso performance in any field of human activity comes from focused execution of exactly what is needed -- no more and no less -- together with perfect coordination of those activities. This book explains how to achieve that virtuoso performance in business.