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Customer Dreams: How Embracing Your Customer's Aspiration Revitalizes Your Small Business (English Edition) van [Glassey, Alex]
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Customer Dreams: How Embracing Your Customer's Aspiration Revitalizes Your Small Business (English Edition) Kindle-editie

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Nieuw vanaf Tweedehands vanaf
Kindle, 12 apr 2016
"Probeer het later opnieuw"
EUR 9,99

Lengte: 72 pagina's Verbeterd lettertype: Ingeschakeld Bladeren: Ingeschakeld
Taal: Engels

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Conventional business thinking causes small businesses to underperform and fail.
Which is tragic, because it’s so unnecessary.

Customer Dreams uses a wonderful story and a step-by-step guide to show you how a simple shift in thinking increases the creativity, innovation and profitability of any small business.

Customer Dreams tells you to forget all the conventional business advice you’ve heard. You know, the stuff that tells you to listen to what customers want and then deliver it. With a cherry on top.
It’s nonsense.

That advice inevitably leads you into a hyper-competitive “transaction box” that squeezes out your profit, your creativity, and your success.
Ain’t no cherries there.

That's because there’s a fundamental conflict at the heart of all your customer relationships:
You want to get more cash.
They want to spend less cash.

This is a zero-sum game. And your customer controls the cash so it’s a game you’re going to lose.

There's only one thing left to do: you need to change the game.

Customer Dreams will inspire and entertain you. But this is serious stuff, so you'll also learn:

• HOW a small business gets caught in the “transaction box”.

• The BENEFITS of escaping the “transaction box”.

• A step-by-step GUIDE that will make YOUR business more creative, more innovative, and more profitable.

Customer Dreams evolved out of Alex Glassey's extensive experience with thousands of business owners in over 100 countries. It's easy-to-read. It's practical. And it works.

David Worrell, a small business owner and partner in FUSE Financial Partners, said this:

"Customer Dreams is a refreshingly candid look at the real trials and troubles of a customer-facing business. By deeply examining the role that we each play in the lives of our customers, we learn to differentiate our offering and truly put customers first. But Customer Dreams is not a trivial lesson – this is a rock solid look at the way a shift in perspective can transform an organization (large or small)."


  • Editie: Kindle-editie
  • Bestandsgrootte: 1343 KB
  • Printlengte: 72 pagina's
  • Uitgever: Alex Glassey; 1 editie (12 april 2016)
  • Verkocht door: Amazon Media EU S.à r.l.
  • Taal: Engels
  • ASIN: B01CT9GTU4
  • Tekst-naar-spraak: Ingeschakeld
  • X-Ray:
  • Schermlezer: Ondersteund
  • Verbeterd lettertype: Ingeschakeld
  • Gemiddelde klantenbeoordeling: Schrijf als eerste een recensie over dit item
  • Plaats op Amazon-bestsellerlijst: #71.654 Betaald in Kindle Store (Top 100 betaald in Kindle Store bekijken)
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Meest waardevolle klantenrecensies op (bèta) (er kunnen recensies van Early Reviewer Rewards-programma bij zitten) 4.9 van 5 sterren 7 recensies
1 van 1 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren Concise and distilled insights 12 april 2016
door J. H. S. Roodt - Gepubliceerd op
Geverifieerde aankoop
A consice and readable book that will help any entrepreneur focus on 10 key issues, starting with the customer perspective, rather than your own ideas and finally reminding us that we are in this for the enjoyment.
The book follows the trials and tribulations of a small business and uses it as a vehicle to explain key insights and concepts. It does this in an entertaining manner and keeps it short and sweet.
I have a range of books on my shelf and this little gem will be on my list of gifts to new entrepreneurs, simply because it says it all so well.
For me it is a nice reminder of key learning, even after 25 years in technology development and new initiative establishment, and especially as I aim to launch a new app soon.
And it costs less than a bunch of good flowers.
1 van 1 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren You don't sell what you think you sell! Read this book to figure out what your customer is buying from you! 23 april 2016
door Craig Loring - Gepubliceerd op
Geverifieerde aankoop
This book brings a new perspective to "What do I provide to the customer?" It contributes stimulates a new view toward marketing, pricing and products that create the uniqueness (WOW) that we strive for. It will lead to rethinking your whole business approach. Loved the Book
1 van 1 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren I found “Customer Dreams” extremely helpful for entrepreneurs of businesses ... 13 april 2016
door Paolo Toni - Gepubliceerd op
Geverifieerde aankoop
I found “Customer Dreams” extremely helpful for entrepreneurs of businesses of any size to re-think their vision in order to re-design and hone their strategy for success by not being resistance to change and more risk-taker. Many thanks, Alex
1 van 1 mensen vonden de volgende recensie nuttig
4.0 van 5 sterren Solid advice 28 april 2016
door T. Box - Gepubliceerd op
Geverifieerde aankoop
Alex offers some very good advice in a very friendly, easy to consume package. If you run a small business you'll enjoy this short read.
1 van 1 mensen vonden de volgende recensie nuttig
5.0 van 5 sterren "Muy recomendable su lectura" (Xavier Fumanal) 12 april 2016
door Xavier Fumanal - Gepubliceerd op
Geverifieerde aankoop
Excellent and clear "trip/roadmap" for mindset managers. Thanks a lot Alex

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