Section I - Why the Church should use Social Media:
In the first section, the book talks about the importance of using digital, online and social communication medium. The book explores the evolution of a new type of audience – the connected audience and helps the reader learn the biblical basis of social media marketing and its relevance to the Great Commission.
Section II - The Communication Model:
In the second section, the book introduces the four-part communication model. The author lays out a broader vision of a smooth, seamless communication within the Church, as one body using social media and technology.
Section III - The Framework for Implementing the Communication Model:
In the third section, the book moves from visioning mode to action mode. The author presents a six-step framework as a practical means to implement the communication model in your ministry. This is a hands-on implementation section that examines management strategies, marketing strategies and operational details.
Section IV - Future Trends that will Impact the Church:
In the fourth and final section, the book returns to a visioning mode as the author identifies key future trends and discusses ways in which churches, nonprofits and ministries can prepare themselves for the future.
Foreword is written by Mark W. Schaefer -
Social media keynote speaker, college educator, consultant,and best-selling author of six marketing books including Known, The Content Code, Social Media Explained and The Tao of Twitter.
Introduction is written by Rev. Sam P. Chelladurai
- Senior Pastor of AFT Church. He is one of the most prominent and respected Bible teachers in India.