Advance Praise for Competing in the Age of AI
"Iansiti and Lakhani have written an important book that explains what's required to rethink the firm and become an AI-first company. Anyone interested in the impact of AI should read this book." -- Satya Nadella, CEO, Microsoft
"With the rise of our digital economy and artificial intelligence, the landscape of disruption is shifting in remarkable ways. Competing in the Age of AI is a compelling and mandatory read for leaders hoping to survive in the new world of business." -- Clayton Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, Wall Street Journal and >Businessweek bestseller The Innovator's Dilemma
"Competing in the Age of AI captures the essence of trends we're seeing across the business landscape: If you're not leveraging AI and machine learning to guide real-time decision making, you're on the precipice of disruption from competitors who are." -- Dave Munichiello, General Partner, GV (formerly Google Ventures)
"The ethical and business implications of AI are gradually revealing themselves as more and more AIs are plucked from research labs and deployed in the wild. Iansiti and Lakhani's book is a great foundation for any business professional who hopes to succeed in this evolving environment." -- Tim Brady, Partner, Y Combinator
"This book provides insight into working more effectively with AI experts and better equips executives to make important decisions in their AI journeys." -- Abidali Neemuchwala, CEO and Managing Director, Wipro Limited
"Competing in the Age of AI provides a road map to some of today's most important business changes driven by technological advances." -- Heidi Keefe, Partner, Cooley LLP
"Competing in the Age of AI is important reading for entrepreneurs, investors, and leaders of all companies who hope to maintain and accelerate technological leadership." -- Jim Breyer, founder and CEO, Breyer Capital; former Member of the Board, Facebook and Walmart
"Iansiti and Lakhani do a terrific job of avoiding buzzword pitfalls and focusing on practical advice on what AI can, and cannot, do to augment any business's competitive strategy." -- Matthew Prince, cofounder and CEO, Cloudflare
"a provocative new book" -- The New York Times
AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.
When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:
- Present a framework for rethinking business and operating models
- Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models
- Explain the opportunities and risks created by digital firms
- Describe the new challenges and responsibilities for the leaders of both digital and traditional firms
Packed with examples--including many from the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.